Ordering IT Services: Would you like CHIPS with that?

When most managers order IT services, they assume they’ll “get what they paid for.”Reality check: You always get CHIPS with that order. And no, not the crunchy kind!CHIPS =✔ C – Customer involvement✔ H – Heterogeneity of service quality✔ I – Intangibility✔ P – Perishability✔ S – SimultaneityThese five characteristics make IT services fundamentally different from IT products.👉 You can’t stockpile services.👉 Quality varies.👉 Value depends on active involvement.