Oren Kaniel: The GTM Story of AppsFlyer ($400M in ARR)

Welcome to another episode of Unicorn Builders. In today's episode, we're speaking with Oren Kaniel, CEO & Co-Founder of AppsFlyer, a mobile attribution and marketing analytics platform that has raised over $300 Million in funding.Here are the most interesting points from our conversation:Inception of AppsFlyer: Oren shared how his first experience with an iPhone in 2011 led him to realize the potential of mobile technology, sparking the idea behind AppsFlyer.Early Days and Challenges: He discussed the early challenges of convincing people about the growth potential of mobile, especially in a market still dominated by desktop and Blackberry users.Focus on Data Privacy: From the beginning, AppsFlyer was built with a strong emphasis on data privacy, which Oren recognized as a critical need for the future of mobile marketing.Bootstrapping Before Funding: Oren mentioned how the company was bootstrapped for its first few years, which instilled a strong discipline in the team and shaped the company's culture.Navigating Fundraising: The fundraising journey wasn’t straightforward. Oren shared key insights into how they strategically positioned AppsFlyer to attract significant venture capital investment.Building a Global Presence: Oren emphasized the importance of thinking globally from day one, highlighting how AppsFlyer expanded its operations to over 20 offices worldwide, ensuring a strong local presence in key markets. ​​