Organic OR Paid Marketing? Why That's the Wrong Question to Ask

Do I really need to run ads? Can't I just grow organically?If you've asked yourself these questions, I need to tell you something: you're asking the wrong question.Because here's what I've learned after years of running ads for clients and building my own business, it's not about choosing between organic or paid. It's about understanding what each one actually does and when your business is ready for both.Maybe you've been posting consistently on social media for months, and your growth feels painfully slow. Or maybe you're spending money on ads but not seeing the return you expected. Either way, something's missing.In this episode, I'm diving into what's really happening with organic marketing right now, why the strategies that worked 10 years ago don't work anymore, and how to know if you're actually ready to invest in paid advertising (spoiler: it's not just about having a budget).I'm also sharing a client story that might surprise you about what happened when we added paid marketing to a business that was only relying on word of mouth.If you've been confused about whether ads are right for your business or frustrated that your organic efforts aren't moving the needle, this episode is going to give you clarity on what you actually need right now.Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.You can join the list here.You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.Thanks for being here — I’m really glad you’re listening.