Organic or Paid: Which Social Media Marketing Strategy is Best?

In today's digital age, social media has become an essential part of every eCommerce brand's marketing strategy.  With millions of active users, social media provides an excellent opportunity for online stores to reach their target audience and drive sales.  When it comes to social media marketing, brands have two main pathways: organic social and paid ads. In today's episode, I explain the difference between organic and paid social media, I go into 10 differences between organic and paid social media, the pros and cons of both organic social media marketing and paid ads, and how to work out which strategy is best for your brand right now.