Organic Properties Outside of Food and Drink

Organic traits are no longer reserved for food and beverages, states Diana Cowland, health and wellness research analyst at Euromonitor. Organic properties are moving into other industries, including tissue and hygiene, vitamins and supplements, and apparel. Beauty and personal care is the largest industry outside of food and drink with organic products. Shoppers are taking an interest in natural ingredients, especially when the products require application to skin. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.