Organic Reaches for Higher Growth After Inflation's Challenges

In this week's interview, Matthew Dillon, co-CEO of the Organic Trade Association (OTA), discusses the challenges farmers face when transitioning to organic. He acknowledges that neither producers nor consumers may prioritize being 100% organic and recognizes that an overnight shift is unrealistic, especially with recent inflation pressures. Dillon advocates for a gradual approach, encouraging farmers to adopt organic practices partially and expand over time.