EPISODE · Jan 25, 2024 · 44 MIN
🏆 "Organisations are driven by success stories" - Maurizio Poletto from Erste Group about innovation and sustainability
from FUTURESTRATEGIES - Sustainability in Marketing 🌍 · host Florian Schleicher
Being a designer and entrepreneur by practice grown into a banking executive, Maurizio is striving to transform the banking industry from the inside. He is the founder of Erste Group’s inhouse fintech and for over 10 years has been a driving force behind the development of George, whose more than 9 million users across Austria and CEE make it the region’s leading banking platform. In January 2021, Maurizio joined the ranks of the Erste Group management board as the first-ever Chief Platform Officer. The main tasks keeping him busy these days are how to enhance, organizs, scale and govern digital banking to improve the financial lives of as many people as possible.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.
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🏆 "Organisations are driven by success stories" - Maurizio Poletto from Erste Group about innovation and sustainability
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