FUTURESTRATEGIES - Sustainability in Marketing 🌍

Sven Pöllauer is a seasoned PR, Marketing, and Public Affairs professional with 20+ years of experience. His expertise spans internal and external communications, marketing, governmental affairs, and EU as well as international relations. In 2018 he joined Austrian Federal Railways ÖBB and is currently Head of PR, Marketing & Public Affairs at the ÖBB passenger branch.Before joining the mobility sector he served as Advisor and Spokesperson to several members of the Austrian government from 2007 to 2017 and later worked as Senior Strategic Advisor for a PR & Marketing agency, advising clients from various sectors.He holds a Master of Arts in International Relations and completed an MBA in Aviation Management at Emirates University in Dubai in February 2026.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Laura is a French Global Marketing Leader at Henkel, with 15 years of experience across industrial, tech, and automotive markets. She leads global go-to-market strategies across five regions and more than 30 countries, translating complex B2B technologies into clear customer value. At Henkel, She helped build initiatives like Social Selling (800+ sales people trained), the LOCTITE XPLORE eLearning, used by 40,000+ external professionals worldwide, and led LOCTITE Pulse Global Marketing – the multi-awarded B2B Industrial IoT solution.Based in Bordeaux and a mum of two, Laura enjoys building things from scratch and connecting strategy, storytelling, and growth.Outside work, you’ll often find her trail running, climbing, or exploring topics around mindset, mindfulness, and gong sound healing.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Seza Eraydin is a Sustainability Manager at Henkel with over a decade of experience in the field. She began her career as a sustainability consultant and now leads the global sustainability framework for the General Manufacturing and Maintenance unit, covering more than 800 industries and 400,000 customers. Her work focuses on sustainability upskilling across the organization, sustainability portfolio transformation, innovation roadmaps, and driving sustainability communication for the Loctite brand.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Mirko Tosoni is Head of Marketing at WaterBear, a social action platform where storytelling meets impact and community. After seven years at Nike growing the brand and inspiring people to move, he now focuses on fostering communities that drive collective action to protect the planet and build a more sustainable future for all.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Cornelia Nussbaumer is Head of Sustainability and Innovation at Wiener Linien, Vienna’s public transport operator. She’s driving the company’s transformation toward climate-friendly mobility, diversity, and future-ready urban solutions.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Lenna Lockwood is the founder of Prospera, a real estate consultancy focused on creating places that support human and planetary thriving. With over a decade of experience across the United States and Western Europe, her work bridges design, strategy, and evidence-based innovation in the built environment. Her approach is regenerative, systems-oriented, and grounded in science, drawing on key frameworks such as the Biophilic Design, Circularity and Low-Carbon Design. She advises her clients on how to create places that actively support human thriving and healthspan—physically, mentally, and socially—while meeting the urgent challenges of restoring breached planetary boundaries and building a strong social foundation.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Eske Tammen is the Brand Management Lead for Germany, Austria and Switzerland at Tony’s Chocolonely, the impact-driven chocolate company on a mission to make 100% slave-free chocolate the norm. With a background in strategic brand building and purpose-led communication, she’s responsible for bringing the brand’s bold mission to life through campaigns, partnerships, and local activations.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Marcel Aberle is a trend and future researcher. His job is to inspire people and organizations for their future and support them in implementing new ideas and strategies. He spots the megatrends that are next – and explains it in ways that stick.About the FutureStrategies podcast and Florian:Hi, my name is Florian Schleicher I’m a marketing strategist. I work with brands ready to take their next bold step and truly connect with their audience. I help them uncover insights that matter, design workshops that spark real change, and turn strategy into clear, actionable blueprints. In 2022 I started my own Marketing Studio FUTURESTRATEGIES.Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. It’s perfect for marketing leaders and those who aspire to be: Inspiration on marketing, strategies and sustainability.And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

Gerrit Woerle is the CEO of the fifth-generation family-owned cheese company WOERLE. Based in Austria, they’re known for much more than just cheese—they’ve been quietly building an ambitious sustainability program within the food industry. From CO₂ reduction in dairy farming to biodiversity projects on local fields, there’s a lot going on behind the scenes.More information about the 6th national Ressourcenforum Austria.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Grazia Nordberg is the founder and managing partner of LOEBELL NORDBERG, a communications agency based in Vienna - in March 2023 she started AEHRE a sustainability business magazine for the German Speaking area. With it she wants to build a communicative bridge between the economy and sustainability.The magazine is full of fresh stories that surprise, about people, solutions and conveys a lightness that is often missed in other sustainability focussed content. They focus on activation, rethinking, motivation.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Stefan Grafenhorst is Vice President Sustainability & Corporate Communications at Greiner.  Greiner is a manufacturer of plastic packaging, medical devices and foam products such as mattresses.Stefan manages sustainability at Greiner and ensures that the company becomes more sustainable overall. The main focus of this role is to reduce the negative impact and transform the business areas that are not sustainable from today's perspective.But Stefan was not always in sustainability. His professional career began in consulting before he became a development worker in Africa for several years. After working in the political arena in Berlin, he moved to Greiner in Austria in 2017.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Carina Needham is the Global Sustainability Director at Julius Meinl, one of the world’s oldest coffee roasters, founded in 1862. The brands premium coffees and teas are enjoyed in over 70 countries, reaching more than 50,000 hotels, restaurants, coffeehouses. Carina, who has been with the company for a decade, previously led the Global Marketing Department before taking on her current sustainability role. She began her career at Procter & Gamble, working in cities like Frankfurt, Geneva, and Vienna.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Sabrina Bartl is leading the global external communications at Stora Enso Wood Products, a provider of sustainable wood-based solutions that are driving the transformation of the global construction industry. An international business degree majoring in marketing and a Master’s in public communication, it all seems to have prepared her for the company she’s working at. However, she’s sometimes still surprised that she ended up in the construction business.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Jonas Spitra is the Head of Sustainability Communications at the SCHOTT technology group. In his job, he accompanies and explains the sustainability transformation of the energy-intensive speciality glass manufacturer. And he is constantly learning new things about the opportunities and challenges of change. Jonas has worked as a journalist, strategy consultant and researcher in Germany and abroad.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

John Oakley is the Country Marketing and Consumer Insights Manager at IKEA Austria.  He studied marketing at university in England. Before joining IKEA a John was CEO of a major international advertising agency. He has over 20 years in advertising and marketing. The mission that John has been passionately following at IKEA is “A better everyday life for the many people, through better homes and a better planet”. In 2022 he and his team launched IKEA’s new brand positioning platform “Lebe Smårt” - live smart - to strengthen the brand’s differentiation and purpose on the Austrian Market.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Marika Püspök is the Chief Climate Officer of the Wiener Stadtwerke Group, since February 1, 2024. This is Viennas main infrastructure service provider for mobility and energy. It handles over 16.000 employees and several minicipal players like the Vienna energy provider, the Vienna public transportation services, the Vienna garage operators and many more. In short: It is one of the biggest employers in Austria.Her task is to set up the strategy of the self proclaimed climate protection corporation. That includes implementing ESG and sustainability in the Group. And because of all of that I have been looking forward to this chat now for a long time.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Kiki Van Son is the Chief Brand Officer at PlantBaby Co, a direct-to-consumer nutrition startup designing convenient, naturally nutrient rich and minimally processed plant based foods and beverages for families. She started her career in advertising at the well known agency McCann New York, where she first made the connection between attention-harvesting-technologies and the decline of our privacy, democratic functioning, and wellbeing.Kiki earned her M.S. in Business for Social Impact and Sustainability, researched the social media ad revenue model’s impact on mental health, worked at the Center for Humane Technology during the COVID-19 pandemic, contributed to the momentum from “The Social Dilemma,” and is a founding member of The Conscious Marketing Movement.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Dr. Veronika Montes is a corporate lawyer with a focus on capital markets and M&A transactions. She also counsels companies, boards, and investors on and after IPOs, advises on public takeovers. Furthermore, Veronika counsels corporates, funds, and multinational businesses on the impact of environmental, social, and governance matters and sustainability laws and regulations, especially reporting obligations and compliance with CSRD and CS3D.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Lars Zirpins is the Chief Marketing Officer from Weleda, a renowned sustainability pioneer brand in natural cosmetics and pharmaceuticals. The product portfolio of Weleda includes around 1000 medicines and 120 natural cosmetics, available in over 50 countries.In his role Lars focuses on driving global brand initiatives ensuring that Weleda continues to be a force for good in the industry. Lars brings a passion for sustainable and holistic approaches that fit perfectly with Weleda's philosophy.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Joe Macleod designs ends. He is the Founder of the worlds first customer ending business. Joe is a veteran of the product development industry with decades of experience across service, digital and product sectors. His Clients include, Volvo, Logitech, EY, Fairphone, Spotify, and Microsoft. He is a keynote speaker and author of two books on endings which we will talk about a little bit later.If you want to read Joe's books he gifted us some 25% discount codes for his exciting and insightful books: "Ends!" book - code: EB55V // "Endineering" book  - code: RN25W // And if you want to take his course - here is a 25% discount for that: 25offendscohortAbout the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

This recording is based on one of the top 5 most read newsletters of the last year on The Successstory of Too Good To GoYou are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

This recording is based on one of the top 5 most read newsletters of the last year on Scarcity in marketing.You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

This recording is based on one of the top 5 most read newsletters of the last year on The Sustainable Brand Magic of Patagonia.You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

This recording is based on one of the top 5 most read newsletters of the last year on The No. 1 Marketing Mistake and how you can avoid it.You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.And this posting about changing behaviour with all links is right here.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Julius Palm is the Deputy Managing Director and Head of Strategy & Brand at the sustainable food brand followfood. He is largely responsible for the brand development and restructuring of the last five years.During his studies at Zeppelin University, he was already researching the question of the good life and the sustainability of modern societies. Today, he is putting this into practice and working with followfood to solve socio-ecological problems through a business model. The goal: regenerative entrepreneurship. Julius was also recently honored with the title Green CMO of the Year by a German magazine.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Alexandra Kleemann is a seasoned marketer with nearly a decade of expertise in the circular economy. In her role as Head of Markets & Brands at refurbed, she makes it easy for consumers to “Rethink New”. Before that she was the CMO of Shpock, another circular economy start-up, where she raised aided and unaided awareness by 30%.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Florian Iro is the CEO of Erdal, a family-run manufacturer of cleaning and care agents with headquarters in Germany. Their highest-selling brand is Frosch, which has offered environmentally friendly detergents since 1986. Before joining Erdal he was s Director of Marketing and Sales and led a traditional and artisan tableware manufacturer in Gmunden, Austria into a new area of digitalization, global expansion and unrivaled consumer experience. He also expanded and developed a new disruptive business model with FRIYA - healthy snacking by bringing together a vibrant lifestyle brand with truly functional products.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Matt Johnson is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding. His work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of the top-selling consumer psychology book, Blindsight: The (mostly) hidden ways marketing reshapes our brains. He is a contributor to major news outlets including Psychology Today, Forbes, and BBC on a range of topics related to the human side of business. He also consults brands like Nike and is an instructor at Harvard University’s Division of Continuing Education. When it comes to sustainability here are two articles he recently wrote: To Sell Sustainable Products, Go Beyond Sustainability Marketing Morality has a Branding Problem: The Tragedy of Vegan Meat BrandsAbout the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Verena Kitowski is leading the customer journey and channel marketing teams at Fairphone, a social enterprise that is leading the market for sustainable and ethical electronics. In her role she is responsible for strategies that aim to support customers in using their products longer. Before joining Fairphone in Amsterdam, she was part of the founding team of an electric car company in Sweden and has experience with early stage impact startups.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Alexis Eyre and Paul Randle wrote a book together: “Sustainable Marketing” - The industry’s role in a sustainable future.Both assess on the Sustainable Marketing, Media and Creative course at the Cambridge University Institute for Sustainability Leadership. They co founded the Sustainable Marketing Compass. Alexis is also the co-founder of Sustainists. Based in the UK, she has worked on all three sides of the marketing triangle - agency, client and media owner side - and has spoken at the Business Green NetZero Festival. Paul is the CEO of Pickle Consulting Ltd also based the UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omnicom and Dentsu.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Christina Gaither  is a brand storyteller and marketing specialist, with over a decade of experience working with international events and brands. Her journey began at the Volvo Ocean Race, where she managed the event’s media operations around the globe. Later on she joined Red Bull , where she led the communications and content production for top sponsored motorsport events like the Dakar Rally, WRC, and Formula 1. In 2018 she transitioned into higher education marketing, playing a key role at Catalyst Institute for Creative Arts and Technology, where she led the institute’s award-winning rebrand. In June 2023 she joined Tomorrow University, Europe’s leading remote learning institute for sustainable business management.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Jillian McFarland is the Co-Founder and Chief Community & Brand Builder at Forest Bridge. She an award-winning marketing and nonprofit leader with a background in marcom strategy for higher education and nonprofit w/ a specialization in sustainability and social innovation. She is a U.S. Air Force veteran with 20+ years of experience across marketing, business development, fundraising, & community building. Jillian is equal parts social entrepreneur, green cities champion and natural climate solutions advocate.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Manfred Meindl arbeitet seit 2010 bei der Outdoormarke VAUDE. In seiner Verantwortung liegen die Marketingleitung sowie die gelungene digitale Transformation des Familienunternehmens, das für seine nachhaltige Ausrichtung bekannt ist. Dabei ist er mit seinem Team für die erfolgreiche Markenpositionierung, die ganzheitliche Kommunikation, Sponsoring & Events sowie für die Produktvermarktung in den internationalen Märkten verantwortlich. Der aus Innsbruck stammende Outdoor-Freak ist leidenschaftlich gerne in den Bergen unterwegs, beim Wildwasserkajaken, Trailrunning, Bergsteigen, Biken oder Klettern.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Being a designer and entrepreneur by practice grown into a banking executive, Maurizio is striving to transform the banking industry from the inside. He is the founder of Erste Group’s inhouse fintech and for over 10 years has been a driving force behind the development of George, whose more than 9 million users across Austria and CEE make it the region’s leading banking platform. In January 2021, Maurizio joined the ranks of the Erste Group management board as the first-ever Chief Platform Officer. The main tasks keeping him busy these days are how to enhance, organizs, scale and govern digital banking to improve the financial lives of as many people as possible.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

This is a special episode. Because of two reasons: 1) We are going to take a look at the future - trends that will affect marketing in 2024. So I will also share my perspective with you. and 2) after more than 20 interviews we have our first recurring guest with us - Cordula Pfluegl.So for those of you who don’t know her: With a background in Psychology, Cordula has been in Marketing for almost a decade, helping brands launch on Social and supporting startups on their growth journey. She previously ran her own social media consultancy and was part of the founding team of a startup called ‘Future Females' that empowered female entrepreneurs in Africa. Cordula has worked on marketing projects in three different countries before working as the Marketing Director for 'The Next Web' in Amsterdam. Cordula now supports brands and clients with their marketing strategy and writes a bi-weekly newsletter on Substack.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Seit 2005 ist Yvonne Haider-Lenz in leitenden Positionen dafür (mit-) verantwortlich, dass Vöslauer als klare Nummer 1 und als Love Brand in allen Rankings - auch bei den ganz Jungen - besteht. So wurde das zentrale Markenversprechen "nachhaltig jungbleiben" in den letzten Jahren eine echte Haltung. Mit ihrem Team ermöglicht sie es, den Durst der Zeit auf allen Ebenen zu löschen.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Sara Aust is the Head of Marketing at Storebox, a thriving scale-up in the logistics industry that operates in 6 European countries. Here she developed from a crew member to a management position and built a successful team of 10 experts from different nationalities. During her career she gathered insights in the cultural industry as well as different Marketing positions, such as in a digital agency.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Anoushka Grover,  is the Head of Marketing at Deliciously Ella. As a purpose driven marketeer, she’s worked at Too Good To Go fighting food waste and at DAME working to reduce the environmental and social impact of period products. She’s also a TEDx Speaker and was nominated as one of the Future50 best emerging marketers in 2021.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Johanna Perret is Head of Brand + Relations at RECUP. She made her professional beginnings in media design, trend research and communication followed by an Masters in Eco-Social Design. Johanna had the chance – as the very first employee at RECUP – to lead and develop a lovebrand for almost 7 years and to contribute to the creation of a more sustainable future and a value-creating working environment.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Clemens Mayer is an expert in the field of digital marketing and sustainability. He is a lecturer at multiple universities. And he founded the platform guterzweck.net that provides millions of people news and tips regarding sustainability and social topics.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Jasmin Duregger is a Climate and Energy Campaigner at Greenpeace, based in Vienna. She holds a Master's degree in Environmental and Sustainability Management and is fighting for a just and fossil free future.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Michael Schmidt from Virtual Identity is Creative Director and Mobility Industry Lead. After working in all agency positions - from design to creative to account management to strategy - he specialises in international digital communication strategies that involve digital-driven organisational change. Leading teams of up to 25 people, he is an expert when it comes to digital consulting capabilities from strategy, analytics, performance marketing, audience insights, as well as creative, art, copy, co-creation and change management. Besides his marketing know how, he ponders with thoughts on autonomous mobility – the next digital driver of economic and societal change after the smartphone – and how to get active against the climate crisis.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Carl-Emil Jensen started his career as co-founder of a platform spotlighting emerging artists across creative mediums. He later joined Under Armour as a product designer to help develop their fitness community digital ecosystem only to then transition to Too Good To Go. He helped shape the creative and branding at the world’s biggest initiative against food waste, growing from the sole creative to leading a team of 25 people supporting 17 markets worldwide. Now he is Director of Creative, creating solutions with creativity.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Christina Volk verantwortet als Head of Cloud Core Marketing gemeinsam mit ihrem Team das Marketing für das Enterprise Ressource Plannung- und Finanzportfolio bei SAP Deutschland. 2015 startete sie bei SAP als Werkstudentin und hatte seit dieser Zeit diverse Positionen im Marketing inne - stets getrieben von ihrer Leidenschaft für innovatives Marketing, Customer Centricity und Menschen. Neben Marketing Excellence Awards wurde sie 2019 als #1 B2B Marketer 30 under 30 ausgezeichnet.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Christian Stegemann ist Brand Director DACH & PL bei Oatly. Christian ist dort seit über 2 Jahren zuständig für die Führung des Brand und Product Teams. Davor war er Marketingleiter DACH bei Ecover & Method, Creative Director bei Haribo und im Marketing von innocent drinks. Seit über 20 Jahren macht Christian Kommunikation/Marketing von Konsumgütern und ist nebenbei systemischer Berater.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

With a background in Psychology, Cordula has been in Marketing for almost a decade, helping brands launch on Social and supporting startups on their growth journey. She previously ran her own social media consultancy and holds the function of early stage advisor a VC fund. Cordula was also part of the founding team of a women focused online-education startup called ‘Future Females”, where she helped grow the company from pre-revenue to profitability while scaling the team to up to 20 people. Cordula has worked on marketing projects in three different countries before landing her current role with TNW in Amsterdam. Now she is in charge of a 10 people strong marketing team and leads the overall brand strategy for TNW and the marketing efforts around its annual Amsterdam conference.Cordula also writes a brilliant newsletter on substack - be sure to check it out!About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Barbara Serentschy ist seit 2012 in ihrer Funktion als Marketingleiterin bei der Volksbank Wien AG tätig. Sie verfügt über mehr als 20 Jahre Expertise in Marketing, Kommunikation, PR und Eventmanagement im In- und Ausland. In ihrer Verantwortung liegt die Marketingstrategie, das Brand Management, Sponsoring und Testimonials sowie die Werbung für die Marke Volksbank in Österreich. Darüber hinaus gestaltet sie mit ihrem Team die Cross-medialen Kampagnen für klassische, digitale und social media Kanäle und ist zuständig für die Kooperation mit dem Österreichischen Skisprung Nationalteam.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Hildegard Linsbauer ist Marken- und Kommunikationsstrategin, Executive Strategy Director im Campaigning Bureau GmbH, Dozentin an der Werbe Akademie / WIFI Wien, Gründungs- und Vorstandsmitglied von Strategie Austria. Ihre Erfahrungen in führenden internationalen Kreativagenturen und mit einer Vielzahl unterschiedlicher Branchen und Institutionen machen sie zu einer begeisternden Expertin rund um alle Strategiethemen.About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.

Marketing has a superpower and with the right strategy we can leverage it for sustainable growth. Marketing managers today face a major challenge: Marketing still has to achieve goals. But marketing must also achieve sustainable growth.Is that even possible together? Is sustainable growth possible? Can marketing be a force for positive change?About the FutureStrategies podcast and your host:I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.And if something’s blocking your brand from doing its best work, let’s talk.