Organizational buy in is critical for digital transformation efforts - Brandee Sanders - Pragmatic Talk - Episode 15

How does being a musician, a classically trained vocalist and an on stage performer lead someone to a career in marketing? Stay tuned to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts. Today we have another great episode for you. Joining us is Brandee Sanders who is an Award-winning woman in tech that blends creative, commerce and content one dynamic enterprise at a time. Topics we cover: How Brandee went from stage performer to digital marketing maven An early lesson from Brandee's past that will help marketers get ready for the big shift in consumer behavior that's happening right now What Voice commerce will look like over the next few years How organizational buy in is critical for digital transformation efforts Why measurement and results act as a shield for you and your marketing team Links mentioned in the show: https://www.brandeesanders.com/ https://www.linkedin.com/in/brandeesanders/ If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk.  Connect with Scot: http://bit.ly/scotwestwater Connect with Susan: http://www.bit.ly/susanwestwater