PODCAST · business
Pragmatic Talk
by Susan & Scot Westwater
The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
Episodes
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Creating content that delivers - Christoph Trappe - Pragmatic Talk - Episode 17
How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts....
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Achieving clarity in your messaging - Zach Messler - Pragmatic Talk - Episode 16
How do you make sure your content is delivering the right message to the right person at the right time? Listen to this episode of Pragmatic Talk to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level…
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Organizational buy in is critical for digital transformation efforts - Brandee Sanders - Pragmatic Talk - Episode 15
How does being a musician, a classically trained vocalist and an on stage performer lead someone to a career in marketing? Stay tuned to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your...
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Pragmatic Talk Minute - How can you gain customer insights when you don't have unlimited time and budget?
Welcome to another Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater. In this episode we cover how you can learn about your audience even when you don't have unlimited time and budget. If you like this format, you'll...
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Pragmatic Talk Minute - What is Customer Centricity?
Welcome to the first Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater. In this episode we cover what customer centricity is and what it means to be customer centric. If you like this format, you'll love our Amazon…
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Pragmatic Talk - Episode 14 Susan & Scot talk about their takeaways from Voice Summit 2019
Welcome back to another episode of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode, we talk about our key take aways from Voice Summit 2019 and things to consider as we move into 2020 and beyond. We also touch on our Voice Summit…
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Pragmatic Talk - Episode 13, Usecases for Voice and the 40 Billion dollar retail opportunity
Clients and strategists often ask us "What are consumers doing with their smart speakers?" In this episode of Pragmatic Talk, we cover some common use cases in retail and healthcare (2 industries that are seeing tremendous early adoption of Voice). We also discuss the 40 Billion dollar retail...
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Pragmatic Talk - Episode 12, Building The Business Case For Voice
If you've listened to our podcast for any amount of time, you know that Voice is about to be a very big thing. But how do you convince clients or internal stakeholders to invest? This episode is for you. We discuss the business opportunity that Voice represents and share some data to help you...
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Pragmatic Talk - Episode 11, What is Voice?
We've talked a lot about Voice over the past 10 episodes of the podcast but realized we never have really explained what it is. In this episode of Pragmatic Talk, we aim to fix that. We define what Voice is, share some common Voice related terms and some stats around the most prevalent use of...
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Pragmatic Talk - Episode 10, Considerations for looking at your analytics
Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Analytics and big data are the lifeblood of any business but in my experience, not everyone is paying close attention to what the data is telling them. Worse yet is when people…
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Pragmatic Talk - Episode 9, A Roadmap To Build Your First Voice Skill In 2019
Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Last year Amazon shipped over 100MM Alexa devices and Google sold millions of Google Homes. Year over year growth in Voice technology is accelerating at an incredible rate. So…
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Pragmatic Talk - Episode 8, How should Voice fit into your overall customer experience?
Welcome to episode 8 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Is voice a one size fits all proposition? Should voice be a stand alone tactic or is it one piece in your company's larger customer experience? In this episode of Pragmatic Talk…
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Pragmatic Talk - Episode 7, What is Customer Experience?
Welcome to episode 7 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. There's lots of talk about Customer Experience lately. But what does it mean? In this episode of Pragmatic Talk we talk about what Customer Experience is it and what does it mean…
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Pragmatic Talk - Episode 6, When a voice app makes sense
Welcome to episode 6 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode of Pragmatic Talk we cover the history of voice interactions and when it makes sense to build a voice skill or app for Amazon Alexa or Google Home. For video of…
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Pragmatic Talk - Episode 5, Research for Designing Voice Apps
Welcome to episode 5 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode Scot talks about his key takeaway from Voice Summit and shares some tips to remember when designing your first voice application.
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Pragmatic Talk - Episode 4, Top 5 Trends in Voice
Welcome to episode 4 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode we talk about the 5 trends in voice that we've noticed from attending 3 conferences this year - IA Summit, Vayner Media's VoiceCon and VoiceSummit.
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Pragmatic Talk - Episode 3, Advertising on Voice Platforms
Welcome to episode 3 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. In part 3…
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Pragmatic Talk - Episode 2, Inclusive Design in Voice
Welcome to episode 2 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. In part 2…
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Pragmatic Talk - Episode 1, Voice Search
Welcome to the very first episode of Pragmatic Talk hosted by Scot and Susan Westwater. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. We cover some pretty interesting stats...
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ABOUT THIS SHOW
The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
HOSTED BY
Susan & Scot Westwater
CATEGORIES
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Frequently Asked Questions
How many episodes does Pragmatic Talk have?
Pragmatic Talk currently has 19 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Pragmatic Talk about?
The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
How often does Pragmatic Talk release new episodes?
Pragmatic Talk has 19 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Pragmatic Talk?
You can listen to Pragmatic Talk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Pragmatic Talk?
Pragmatic Talk is created and hosted by Susan & Scot Westwater.
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