Organize.com's Kevin Watts

Organize.com began in 1998 in Riverside, Calif., as Organize Everything — one convenient place to shop for storage and organization solutions. For those who have a garage or closet in need of some serious organizational help, Organize.com features a full slate of organizational products, shelving, boxes, bins, hangers and storage systems.About a year after its beginning, the company launched a website. That channel propelled sales to about $10 million annually, 92.5 percent of which is generated through online channels.Kevin Watts is director of ecommerce for the company. He spoke with Practical Ecommerce’s Mitch Bettis about the company’s growth and the success it has had in a niche market.