Ori Keren, CEO and Co-Founder of LinearB: Over $70 Million Raised to Build the Future of Software Delivery Management

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ori Keren, CEO & Co-Founder of LinearB, a software delivery management solution that's raised over $70 Million in funding. Here are the most interesting points from our conversation: Dual Mandate for Engineering Leaders: LinearB focuses on helping engineering leaders master both operational efficiency and business alignment, a dual mandate critical for modern engineering teams. From Concept to Growth: Ori shared the journey from founding LinearB in 2019 to achieving significant growth, including a 6x revenue increase in 2021 and a 3x increase in 2022. Product Transformation and PLG Motion: In 2020, LinearB transformed its product and go-to-market strategy by adopting a product-led growth (PLG) approach, offering value to both engineering leaders and developers. Investment in Content Marketing: LinearB's podcast, Dev Interrupted, played a crucial role in educating the market and sharing their philosophy on software delivery management, contributing to their early success. Customer-Centric Metrics: Ori emphasized the importance of improving internal engineering metrics, such as reducing cycle time from nine days to less than two, showcasing the value LinearB brings to its users. Vision for the Future: Ori envisions LinearB becoming the orchestrator of the entire software delivery process, integrating with CI, CD, and feature flag vendors to streamline the journey from code to production. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co