Origin of Harley Davidson's #1 logo

from Thrill Show from the Evel Knievel Museum · host Joe Friday

Lathan McKay and Joe Friday delve into Evel Knievel's legacy through stories from Bill Scott, who shares fascinating insights about his life as a motorcycle dealer and racer. Bill recounts creating the famous #1 logo that Harley Davidson and Evel Knievel popularized, his racing achievements, and his unique experiences in the motorcycle world. The episode also touches on a monumental contribution made by Mike Wolfe, star of American Pickers.0:00 Bill Scott01:38 American Pickers03:07 Intro Kewanee06:28 Racing career10:10 Building a motorcycle with Roger Reiman16:48 The Cuban Missile Crisis18:26 Artwork for T-Shirts27:10 Delivering a Motorcycle to Evel Knievel28:58 Joliet motorcycle business30:27 Return to DaytonaGrab merch at www.EKExperience.com

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This episode is 33 minutes long.

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This episode was published on August 13, 2025.

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