EPISODE · Oct 27, 2022 · 51 MIN
Origin story of iconic fashion brand with advertising expert John Follis
from EOS for a Better Business, Better Life · host Debra Chantry-Taylor & Adam Harris | Business Owners & Experts
Founder / Creative Director at Follis Inc John Follis: "I began on Madison Ave with the top agencies in the US on accounts like VW, Pizza Hut and Coke. That led to the co-founding of my own agency, Follis&Verdi, which became one of the most awarded creative agencies in the country. As the media and marketing landscape changed, so did my business. In '04, I created one of the first online consultancies, "Follis Marketing Therapy", which enabled business owners across the US to work with me directly on their marketing and creative issues. In '06, I hosted and produced the first marketing podcast; "The Marketing Show with John Follis" which continued for 7 years. In 2013, to meet the demand for the exploding digital video market, we added "Big Idea Video" which offers businesses a variety of high-impact web video content including animated "explainer videos". Currently, that work is featured on Vimeo, LinkedIn, and 4 YouTube Channels. Additional career highlights include: • Being selected one of "New York's 12 Best" by The New York Ad Club. • Being honored at The White House for a national public service campaign that I spearheaded. • Receiving the first ever United Nations Public Service Award at The UN. • Being invited to speak at venues including The World Business Academy and Yale University. • Winning over 3 dozen major ad awards including Clio Awards. • Having my successful ad work featured in a Prentice-Hall marketing textbook. • Having my successful ad work taught as a case study in The Harvard Business Review. • Being invited to write for ADWEEK and Small Biz Trends. • Being published in a pop-culture anthology with internationally known writers including Stephen King. • Writing, directing and producing a film that won a Hollywood International Documentary Film award. • Being listed on Wikipedia: https://en.everybodywiki.com/John_Follis" HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: https://businessaction.co.nz/ ____________________________________________ GUESTS DETAILS: ____________________________________________ ►Website:https://www.follisinc.com/ __________________________________________
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Origin story of iconic fashion brand with advertising expert John Follis
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