Orly Stern Izhaki - Building Meaningful Products for SMBs – Trust, PLG, and Sustainable Growth

In this episode, Martin is joined by Orly Stern Izhaki, a seasoned product leader with a deep track record of building platforms for small businesses — from her time at Wix Restaurants to leading business applications at Payoneer.They explore what SMBs really need from the products they use, and how to earn their trust when it matters most. The conversation covers product strategy, pricing, PLG execution, internal culture change, and the evolving role of AI in driving value and insight for busy SMB operators.Whether you’re scaling a SaaS platform, building a fintech product, or leading a cross-functional product team, this episode is packed with practical insights.About Orly Orly is a global product leader with 20+ years of experience across fintech, SaaS, and digital platforms. She previously served as GM of Business Applications at Payoneer and led key business units at Wix.com, including Wix Restaurants and monetisation. Her expertise spans product, engineering, design, and GTM, with a focus on building impactful, scalable tools for SMBs around the world.Connect with Orly on LinkedIn: linkedin.com/in/orly-stern-izhaki-705b3444Resources & LinksLearn more about the podcast: scalepointpartners.comConnect with Martin: linkedin.com/in/koderischSubscribe and follow for future episodes