EPISODE · Oct 28, 2025 · 11 MIN
Orthene's 'Halo' Effect: Changing the Way You Think About Brake Fluid
from Coffee Brake · host Hagman Media
In this Coffee Brake episode, Lloyd Ker, CEO of Orthene, discusses the company's legacy as the world's largest specialist producer of brake fluids and shares insights into their future vision, including the launch of the Halo brand for motorsport. He addresses the challenges and opportunities presented by electric vehicles and brake-by-wire technology, and outlines Orthene's global market presence and growth strategies.
What this episode covers
In this Coffee Brake episode, Lloyd Ker, CEO of Orthene, discusses the company's legacy as the world's largest specialist producer of brake fluids and shares insights into their future vision, including the launch of the Halo brand for motorsport. He addresses the challenges and opportunities presented by electric vehicles and brake-by-wire technology, and outlines Orthene's global market presence and growth strategies.
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Orthene's 'Halo' Effect: Changing the Way You Think About Brake Fluid
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