Orthopedic Marketing Strategies in 2023 #175

What are the practical techniques to acquire more patients for your orthopedic practice, and how can you implement them? In this episode, Justin discusses the unique challenges and opportunities of orthopedic marketing and shares proven tactics to attract more patients. He deep dives into the critical role of Google business profiles in local search rankings and how to list all services inside each profile page. Justin touches on the importance of self-patient appointment scheduling in making the patient journey frictionless and how it can help filter down the suitable types of patients for ortho doctors to see. Whether you're a small solo practice or a large multi-location group, this episode has something for everyone looking to grow their patient base in orthopedics. Tune in now! [00:01 - 06:02] Orthopedic Marketing Strategies to Boost Patient Acquisition [06:03 - 12:01] Win Local Search for Orthopedic Groups [12:02 - 17:49] How Demand Side Platforms Are Revolutionizing Healthcare Advertising [17:50 - 24:18] The Importance of Self-Patient Appointments and Tracking in Healthcare Marketing [24:19 - 30:49] Closing Segment Key Quotes: "If you want even to be competitive, you really need to build really strong content out." - Justin Knott  Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott