Orthopedic Marketing Strategies that Drive New Patient Appointments w/ Kristy Parker #165

With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics discusses the importance of access in orthopedics, and how digital marketing has been integral in increasing access to orthopedic specialists for patients. She talks about the importance of educating patients on options and treatments available through orthopedics, and how the ratio of patients coming from referrals vs. direct patient acquisition has shifted in recent years. Listen and enjoy! Kristy has worked in the healthcare field as both medical sales rep and administrator for 20+ years. Her current focus in business development has provided her the opportunity to evaluate multiple platforms to reach patients and increase access to a large orthopedic practice.  Key Highlights: [00:01 - 08:19] How to Use Digital Marketing to Increase Access and Make Things Easier for Patients [08:20 - 16:20] Why the Urgent Care Model Has Been a Godsend for Orthopedists [16:21 - 24:00] How Chat Can Help Keep Patients Connected and Access Information Quickly and Easily [24:01 - 31:52] Tips for Marketing to Surgeons [31:53 - 39:03] Tips for Engaging Patients on Social Media Connect with Kristy through LinkedIn. Head to Tennesse Orthopedic Clinics, and find your doctor! Key Quotes: "We saw that healthcare was becoming more patient-driven, and it was important to not just rely on fostering those relationships with our referring primary care offices but to also make sure that the public knew they had direct access to orthopedic specialists." - Kristy Parker Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott