Os impactos da IA na relação com o cliente do futuro

What this episode covers

A Inteligência Artificial está transformando o mundo dos negócios, oferecendo mais personalização no atendimento ao consumidor. Com a capacidade de identificar perfis comportamentais e segmentar ações de forma estratégica, a IA ajuda a melhorar a experiência. Isso ajuda a fortalecer a fidelização, criar um vínculo emocional entre a marca e o consumidor, além de garantir uma oportunidade valiosa para as empresas que desejam aprimorar a jornada do cliente. Neste episódio do podcast MIT Technology Review Brasil, Rafael Coimbra, editor-executivo da MIT Technology Review Brasil, Armandina Formoso, Senior Alliance and Partner Manager na Genesys, e Luciano Hiroto, Salesforce & Genesys Strategic Alliance Director na Capgemini, debatem sobre o tema.

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Frequently Asked Questions

How long is this episode of MIT Technology Review Brasil?

This episode is 30 minutes long.

When was this MIT Technology Review Brasil episode published?

This episode was published on November 1, 2024.

What is this episode about?

A Inteligência Artificial está transformando o mundo dos negócios, oferecendo mais personalização no atendimento ao consumidor. Com a capacidade de identificar perfis comportamentais e segmentar ações de forma estratégica, a IA ajuda a melhorar a...

Can I download this MIT Technology Review Brasil episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.