Osobná značka už nie je ego trip. Pre freelancerov môže byť otázkou prežitia (Tony Dúbravec) episode artwork

EPISODE · Jun 16, 2026 · 40 MIN

Osobná značka už nie je ego trip. Pre freelancerov môže byť otázkou prežitia (Tony Dúbravec)

from Ecommerce Bridge · host Štefan Polgári

Umelá inteligencia mala copywriterov pripraviť o prácu, no realita v roku 2026 ukazuje niečo úplne iné. Naozaj však prežijú všetci, alebo sa pozeráme na začiatok konca klasických freelancerov na voľnej nohe? Prečo je posielanie surových výstupov z ChatGPT klientom smrdí prúserom a z akého dôvodu by mali juniori okamžite zahodiť sny o slobodnom podnikaní a radšej rýchlo utekať do korporátu? Zistite tiež, prečo hodinovka definitívne umrela, ako preafektované videá na sociálnych sieťach komplikujú cestu k úspechu a prečo vás detailne vygenerované zadanie od klienta môže vyjsť trikrát drahšie, než ste si pôvodne naplánovali. Viac informácií nám poskytol Tony Dúbravec z Wild Cards.

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Osobná značka už nie je ego trip. Pre freelancerov môže byť otázkou prežitia (Tony Dúbravec)

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