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Oct 14, 2026 5 min

Otago study tracks changing consumer habits since 1979

from RNZ - All Programmes

The Otago University Consumer Lifestyles Study has just released its eighth study in a series dating back to 1979, looking at the impact of rising living costs, economic uncertainty, and the rapid change in technology on our thinking and behaviour as consumers. Lead researcher Associate Professor Leah Watkins spoke to John Campbell.

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Otago study tracks changing consumer habits since 1979

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