OTS 158: The Essence of Influence - Bob Burg

Today’s guest is a sought-after speaker who has shared the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. A prolific author of books on sales, marketing, and influence, for years he was best known for his book “Endless Referrals” - that is until he released “The Go-Giver” a business parable he co-authored. It joined The Wall Street Journal and BusinessWeek Bestseller lists, sold over 850,000 copies, has been translated into 28 languages, and inspired a book series. The most recent parable in the Go-Giver Series is The Go-Giver Influencer. The American Management Association named him one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia. Please join me in welcoming Bob Burg. In this episode we discuss: his thoughts on leadership: “Leadership is indeed moving people to the desired action but doing so in a way that you tie your goal into theirs.” how he handled learning his first role in sales, and then his first role in leadership. the emphasis he and many other leaders place on pull instead of push. his view on how we are responsible to people but not responsible for people. the difference between manipulation and persuasion. three different surprises he has experienced with reciprocity. his tips for what does work for networking at events. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 158 Learn more about your ad choices. Visit megaphone.fm/adchoices