OTS 176: True Human Connection - David Meerman Scott

Today’s guest says the pendulum has swung too far in the direction of superficial online communications. He spotted the real-time marketing revolution in its infancy and wrote five books about it including “The New Rules of Marketing and PR,” with over 400,000 copies sold in English and also available in 29 languages from Albanian to Vietnamese. In 2002, his entrepreneurial journey began when his ideas were a little too radical for his bosses so he started writing books, speaking at events, and advising emerging companies. He recognizes how tech-weary and bot-wary people are hungry for true human connection. He developed a winning strategy, called a Fanocracy, helping organizations tap into the mindset that relationships with customers are more important than the products they sell to them. Please join me in welcoming David Meerman Scott.   In this episode we discuss: his thoughts on leadership: “Leadership is a person who is able to see patterns that other people don’t see and is able to then articulate them in a way that inspires people to change.” his passion, you might even say obsession, for live music. how he took a job offer to move to Tokyo at 26 and where he has gone from there. his decision to not hire any employees and how he has managed at least 50 speaking gigs a year for 13 years without employees. why he values authentic connection and how he connects with others. his newest book, “Fanocracy,” which was written with his daughter. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 176 Learn more about your ad choices. Visit megaphone.fm/adchoices