OTS 331: No Strings Attached - Becky Robinson

Today’s guest is on a mission to create opportunities and connections for others. She is the Founder and CEO of Weaving Influence, a full-service marketing agency specializing in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. Her firm has provided a wide range of services to help clients launch nearly 200 books, enabling authors to build their brands, acquire more business customers, and increase book sales. She is the author of “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals practical strategies for growing an online presence. She is also the host of the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. Please join me in welcoming Becky Robinson.  In this episode, we discuss: her thoughts on leadership: “Leadership is choosing to make a difference in the lives of others.” Becky’s beginnings from being a “big, nerd kid” to being a leader today helping people convene. Why she wanted to be a pediatrician. Discovering what she wanted to be when she grew up at age 40. How she chose to start writing after evaluating if she could make a career from it. Her time working for a leadership consultant and helping them launch their books. More and more people kept coming up to her to ask her to help them launch their books. How Jessie Lynn Stoner changed her career through an introduction to Whitney Johnson. The importance of her uncalculated decision to show up and connect without an agenda or trying to sell something. The importance of thinking about marketing your book as one is writing it. Getting comfortable with talking about your book. How to prioritize and execute a strong launch. The most important metric during a book launch … JOY. How she schedules and plans to get Amazon reviews. What she has planned for the year ahead. Listen, subscribe, and read show notes at www.OnTheSchmooze.com Learn more about your ad choices. Visit megaphone.fm/adchoices