Our Approach to Stocks

In Episode 13 of The Generational Investors, host John Woodard III sits down with WCAMG founder and president John Woodard Jr. for a look inside how the firm actually invests. The conversation opens with a brief look at Tactical Asset Allocation, one of the firm's two complementary management styles, before turning to the heart of the episode: the Market Leaders Portfolio. John Woodard Jr. walks through the history of the strategy, which has been run on essentially the same principles since the firm's founding in 1985, and explains the philosophy behind it. Why the firm chooses to own the leaders of each industry, the best of the blue chips with the management, capital, and durability to weather a full market cycle. He also breaks down the research process that supports the portfolio and the disciplined buy and sell policies that guide every decision, where positions are held for the long term and sold only when the underlying thesis deteriorates. If you have ever wondered how a fee-only fiduciary firm approaches building a stock portfolio, this is the episode. John's Weekly Pick this week: Charleston Grill.