EPISODE · Apr 8, 2026 · 47 MIN
Our Cows are Worth $60,000 and We Still Don't Get it.
from ON Uganda Podcast. · host Aggie Patricia Turwomwe
Uganda's top marketer on why we celebrate the wrong things, cheat our creatives, and lie to each other's faces.Here is WHAT UGANDA ISN'T TELLING YOU — Colin AsiimweWe invited one of Uganda's sharpest marketing minds, and he said things most people are too scared to say out loud.Colin Asiimwe. 31 awards in one year. Head of Marketing at MultiChoice. And the most brutally honest guest we've ever had on this podcastHe didn't come to motivate you.He came to wake you up.💥 IN THIS EPISODE;[early section] — Why Uganda isn't comfortable — it's just not ambitious enough[mid section] — The dirty truth about why creatives never get paid (and why it's partly their fault)[mid section] — "We steal money and build malls" — the imagination crisis destroying Uganda's future[late section] — DNA test every child? Colin goes THERE. And he means it.[late section] — The one thing that will actually get Uganda to a middle-class economy by 2040🧠 THIS EPISODE WILL HIT YOU IF- You're a creative who's been cheated, underpaid, or overlooked- You're tired of watching Uganda's potential go to waste- You've ever sold yourself short because you didn't know your worth- You've ever wondered why everyone builds malls but no one builds swimming pools- You want to think bigger — but nobody in your circle is having this conversation💬 COLIN'S MOST SHOCKING LINES1. "We are sitting on a $60,000 cow and still selling baskets for $5 to tourists."2. "You're not comfortable. You just don't dream big enough."3. "Shame is a powerful social tool. Bring it back."4. "DNA test every child. There's too much paternity fraud holding this country back."This is not your average business podcast.This is the conversation Uganda's boardrooms are having, finally brought to you.If this hit different, SUBSCRIBE. We find the leaders moving the needle, and we make them talk.🔔 Hit the bell. We drop new episodes every week.📲 Share this with that one friend who needs to hear it.💬 Drop your most shocking takeaway in the comments, we read every one.
What this episode covers
Uganda's top marketer on why we celebrate the wrong things, cheat our creatives, and lie to each other's faces.Here is WHAT UGANDA ISN'T TELLING YOU — Colin AsiimweWe invited one of Uganda's sharpest marketing minds, and he said things most people are too scared to say out loud.Colin Asiimwe. 31 awards in one year. Head of Marketing at MultiChoice. And the most brutally honest guest we've ever had on this podcastHe didn't come to motivate you.He came to wake you up.💥 IN THIS EPISODE;[early section] — Why Uganda isn't comfortable — it's just not ambitious enough[mid section] — The dirty truth about why creatives never get paid (and why it's partly their fault)[mid section] — "We steal money and build malls" — the imagination crisis destroying Uganda's future[late section] — DNA test every child? Colin goes THERE. And he means it.[late section] — The one thing that will actually get Uganda to a middle-class economy by 2040🧠 THIS EPISODE WILL HIT YOU IF- You're a creative who's been cheated, underpaid, or overlooked- You're tired of watching Uganda's potential go to waste- You've ever sold yourself short because you didn't know your worth- You've ever wondered why everyone builds malls but no one builds swimming pools- You want to think bigger — but nobody in your circle is having this conversation💬 COLIN'S MOST SHOCKING LINES1. "We are sitting on a $60,000 cow and still selling baskets for $5 to tourists."2. "You're not comfortable. You just don't dream big enough."3. "Shame is a powerful social tool. Bring it back."4. "DNA test every child. There's too much paternity fraud holding this country back."This is not your average business podcast.This is the conversation Uganda's boardrooms are having, finally brought to you.If this hit different, SUBSCRIBE. We find the leaders moving the needle, and we make them talk.🔔 Hit the bell. We drop new episodes every week.📲 Share this with that one friend who needs to hear it.💬 Drop your most shocking takeaway in the comments, we read every one.
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Our Cows are Worth $60,000 and We Still Don't Get it.
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