Our Current Online Marketing Icks | How to avoid scams & market ethically in 2024

Rachel and Jess discuss their current marketing tactics and trends that are giving them the ick, such as income claim marketing, faceless accounts, and descaling hype. Learn what we think they mean, along with how to avoid falling for marketing scams and ethically market your business in 2024. Key Takeaways:- Income claims and result claims can be seen as icky if they lack transparency or rely solely on monetary success. Balancing these claims with case studies and showcasing the journey to success can help build trust with potential clients.- Hyper scaling, while tempting, can lead to cracks in the foundation of a business if systems and infrastructure are not in place. Gradual growth and strategic investments are key to sustainable success.- The rise of faceless accounts in marketing can create a sense of disconnection and lack of authenticity. Building trust and connection with your audience through personal branding and genuine interactions can lead to stronger relationships and conversions.If you enjoyed this episode, share it with your business bestie and follow Deeply Rooted Business on your favorite platform for more valuable insights. Stay tuned for the next episode where the hosts will discuss why your offers may not be selling and how to make them irresistible to potential clients.Remember, quality and authenticity will always win in the end. Keep rooting for your business success!Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram Rachel's Instagram