Our Greatest Challenges to B2B Growth Are Internal

💡 Tom Stuart, Chief Marketing Officer at Lula, shares his insights on exploring the critical role of internal alignment in driving growth for B2B companies. He also shares his extensive experience in scaling brands like eBay and designing robust marketing strategies in various corporate environments. He also highlights that many barriers to growth are internal rather than external, providing fresh perspectives on overcoming these obstacles. 💡"If you can get those internal platforms and alignment around who your customers are, what their needs are, what your brand needs to stand for, and how you plan to grow, the chances of success are much greater." - Tom StuartTom Stuart’s insights explore internal barriers that hinder growth, stressing the need for alignment between marketing, sales, and credit teams. Drawing on case studies and experiences, he highlights how misaligned Ideal Customer Profiles (ICPs) disrupt progress. He also shares strategies for startups to leverage data, refine products, and focus on customer retention, ensuring sustainable growth and adaptability.Follow Tom Stuart on LinkedInFollow host Steve MacDonald on LinkedIn