Our Matcha Obsession Tells Us Everything

Matcha's been absolutely everywhere for a while. How did we get here? What cultural, commercial and psychological forces sit behind matcha's runaway success? And what is the next matcha? 🛎 Get bonus episodes, early episodes, and exclusive goodies while supporting DPTM! Patreon ➡️ https://www.patreon.com/dptm💌 Sign up for John's famous weekly DPTM newsletter Click here ➡️ https://dptm.org/🔌 Connect with us!TikTok: ➡️ https://www.tiktok.com/@dontpraisethemachineInstagram ➡️ https://www.instagram.com/dont_praise_the_machine/ Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Feb 16, 2026

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Our Matcha Obsession Tells Us Everything

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