Our Take: AHA’s Response to Senate RFI on Health Data Privacy

Welcome back! Jenny is here today to present the impact of OCR's December 2022 Bulletin on healthcare marketing. She starts off discussing how the bulletin categorized IP addresses as PHI, causing panic among many marketers, and why she disagrees with the American Hospital Association's stance to fully withdraw the guidance. She advocates for patient privacy and supports OCR's guidance. Jenny welcomes the opportunity to be a leader and example to other industries in the safety of personal information. She emphasizes the importance of technology companies’ understanding and protecting patient data, highlights affordable and effective solutions to do so, and calls for a standardized approach to protect patient privacy, even if it means reallocating some marketing budget. Connect with Jenny: https://www.linkedin.com/in/jennybristow/  Listen to our other episodes on healthcare privacy: https://hedyandhopp.com/healthcare-marketing-services/healthcare-privacy-complianc