Out of the flames: the Story of Holganix: with Barrett Ersek - Part 1 | Ep. 117

Most businesses don’t start with a perfect plan—some start with a crisis.In this episode, Barrett Ersek shares the story behind Holganix, from building and selling a successful lawn care company to a turning point that changed everything—a warehouse fire that forced a completely new way of thinking.What followed wasn’t just a new business, but a new direction: from chemicals to biology, from lawn care to agriculture, and from making money to building something that actually matters.This is a raw look at entrepreneurship, risk, and what it takes to build something from the ground up in agriculture.MEET THE GUESTBarrett Ersek is the Founder and CEO of Holganix. With a deep commitment to soil health and a long-term vision for regenerative agriculture, Barrett has been a driving force behind building biologically based solutions that are good for growers, the planet, and the bottom line.At Holganix, Barrett leads company strategy with a focus on market creation, commercialization, and scale. His work spans building teams and advancing go-to-market execution across both Holganix Ag and HGX, the company’s environmental assets platform.He holds three patents and is widely recognized as an expert on innovation and organizational leadership, with work featured in Harvard Business Review and The London School of Business’ Think.ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.