OUTAGES & OPPORTUNITIES: AWS Crash, Count Chocula Marketing, Coke Zero Strategy (Ep. 017)

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ When the internet breaks, your customer service shows its true colors. Joanna and Michelle unpack how to turn outages into opportunities — and what Count Chocula, Coke Zero, and cinnamon rolls can teach you about seasonal offers and brand loyalty.What You’ll Learn:How to turn tech outages and customer frustration into trust-building momentsThe secret behind seasonal scarcity — and how legacy brands like General Mills use it to create FOMOThe “Coke Zero” framework for refreshing your offers without burning down your businessTimestamps: 00:00 - Introduction04:00 – AWS outage chaos and what it exposed about online business dependency 07:00 – How to handle customer meltdowns with empathy (and why refunds aren’t the enemy) 13:00 – Building loyalty through human-to-human connection 15:00 – Count Chocula & the power of seasonal scarcity marketing 20:00 – Maeve’s Top Buns: the $1M cinnamon roll case study in organic storytelling 31:00 – What Coca-Cola Zero teaches us about positioning and audience segmentation 35:00 – Pivot permission: why it’s okay to change your offer (strategically)References & Resources:Amazon Web Services (AWS)General Mills — Count Chocula, BooBerry, Frankenberry cerealsCoca-Cola Zero SugarSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com