EPISODE · May 1, 2023 · 47 MIN
Outbound Email Marketing w/ Brandon Turnbull
from The Marketing Share · host Alec Cheung & Barb VanSomeren
Believe it or not, sending cold emails can be quite effective at generating leads for the top of your funnel. But using email in this way is quite different than using it for nurturing or drip campaigns. We talked with Brandon Turnbull, an email specialist who has been running outbound email campaigns to generate leads for years. We cover the key things you'll want to know if you're going to use this channel, such as typical success rates, minimum requirements, how to ensure email deliverability, and more.Connect with the hosts:👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/Connect with the Podcast Manager 👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you.
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What this episode covers
Believe it or not, sending cold emails can be quite effective at generating leads for the top of your funnel. But using email in this way is quite different than using it for nurturing or drip campaigns. We talked with Brandon Turnbull, an email specialist who has been running outbound email campaigns to generate leads for years. We cover the key things you'll want to know if you're going to use this channel, such as typical success rates, minimum requirements, how to ensure email deliverabil...
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Outbound Email Marketing w/ Brandon Turnbull
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