Outbound is Bullsh*t | Business is Bullsh*t Ep. 20

Cold calls. Spammy LinkedIn DMs. "Bumping this up" emails. Outbound sales tactics are everywhere—and they're garbage. In this episode, James Hornick, Jon Tsourakis, and Jared Gibson go off on why outbound is broken, how lazy salespeople kill their own chances, and why relevance matters more than fake personalization. We break down: **The worst cold outreach tactics we've seen (and why they fail) **Why chasing the 3% "in-market now" buyers is a losing game **How AI tools like Clay can help—but only if you know what you're doing **What actually works: strategic lists, events, partnerships, and playing the long game If you're sick of spam in your inbox and want to hear the unfiltered truth about outbound, this one's for you. Check out our other episodes:  - Apple: https://bit.ly/3YOQrYT  - Spotify: https://spoti.fi/4lHXLzk  - YouTube: https://bit.ly/42q0vtM