Outdoor Ads Drive Back-to-School Buys | Toronto News

New research reveals that Canadian shoppers are making buying decisions long before they even search online—39% took action after seeing a billboard or digital outdoor ad. With 99% of parents planning back-to-school store visits, these ads are quietly building purchase intent in the real world. Gen Z responds even stronger (52% vs 32% for Boomers), proving physical visibility shapes consumer behavior more than clicks ever could. Marketers need to rethink their focus: the journey starts outside the screen. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/33a71b00a8959ffa