EPISODE · Jun 30, 2025 · 23 MIN
Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging
from The Local Marketing Trends Podcast · host Kevin Gephart, Gordon Borrell, Corey Elliott
The outdoor advertising industry is the only legacy media that's been emboldened by internet, continuing to grow while competing media shrink. Hosts Gordon & Corey explore the possibility that the outdoor advertising industry might leverage its digital signage to compete with the local news industry. They bring on outdoor industry consultant Kevin Gephart to pick his brains what's next for outdoor. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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What this episode covers
The outdoor advertising industry is the only legacy media that's been emboldened by internet, continuing to grow while competing media shrink. Hosts Gordon & Corey explore the possibility that the outdoor advertising industry might leverage its digital signage to compete with the local news industry. They bring on outdoor industry consultant Kevin Gephart to pick his brains what's next for outdoor.
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Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging
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