Outdoor Retailers Lindsay Hubley & Sunny Stroeer | Beyond the Trailhead Podcast Ep. 28 episode artwork

EPISODE · Apr 27, 2026 · 1H 18M

Outdoor Retailers Lindsay Hubley & Sunny Stroeer | Beyond the Trailhead Podcast Ep. 28

from Beyond The Trailhead · host craig obrist

Is Outdoor Retailer still worth attending?That’s the question a lot of outdoor brands have been asking.In this episode of Beyond the Trailhead, I sit down with Lindsay Hubley and Sunny Stroeer of Outdoor Retailers to talk about the future of Outdoor Retailer and why they believe trade shows are evolving.We talk about:• Why Outdoor Retailer changed locations• Why some brands stopped attending• The creator economy changing outdoor marketing• Why influencers now matter just as much as retail buyers• Their partnership with Popfly• Why small brands may actually benefit the most• The future of retail, media, and outdoor storytelling• How brands can actually win at trade shows todayThey also address why some people feel OR “lost its magic” and what they’re doing to rebuild it.This was one of the most interesting business conversations we’ve had on the podcast because it touches retail, creators, marketing, and where the outdoor industry is headed next.Learn More:Outdoor Retailerhttps://outdoorretailer.comPopflyhttps://popfly.comGarage Grown Gearhttps://www.garagegrowngear.comFounded Outdoorshttps://www.foundedoutdoors.comListen to Beyond the TrailheadYouTube: https://youtube.com/@BeyondthetrailheadApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-trailhead/id1860050826Spotify: https://open.spotify.com/show/11g9jx9Oyd2YSHipi0mmDy?si=72d97f11c5f64ea6Instagram:https://www.instagram.com/beyondthetrailheadpodcastWebsite: https://obristimagery.comFor those asking about safety gear we use outdoors you can get 15% off Overwatch x Rescue with code BEYOND15.

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Outdoor Retailers Lindsay Hubley & Sunny Stroeer | Beyond the Trailhead Podcast Ep. 28

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