Outrage Marketing, Bad Rebrands, and the People Left Behind

Why are brands torching their identities in the name of progress? In this episode of The Rational Workforce, we unpack the Sydney Sweeney/AEO campaign, Cracker Barrel’s botched rebrand, and the rise of outrage marketing. Who benefits? Who pays? And what does it say about the state of DEI, branding, and the workforce caught in the middle?

Episode metadata supplied by the publisher feed · Published Aug 28, 2025

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Outrage Marketing, Bad Rebrands, and the People Left Behind

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