Outshining Skin Cancer in Style with Erica Sullivan Feggeler of Low Ultraviolet

In episode 75, Erica Sullivan Feggeler dives into how the sun-protective apparel brand idea she put together for a university business pitch competition her senior year has expanded its mission, product line, and impact. 2.5 years later, Low Ultraviolet is making waves in the UPF50 clothing market and creating a community that outshines skin cancer.  Erica is the founder and CEO of Low Ultraviolet (L.U.V.), a safe and fashionable UPF 50+ clothing brand on a mission to educate and protect the public from skin cancer. L.U.V. was founded in December 2019, a year after Erica's mom was diagnosed with progressive cases of malignant melanoma. After experiencing her own skin cancer scares at the young age of 21, she set out to create a safe and fashionable UPF 50+ lifestyle brand. In this episode, you’ll learn: Why Erica is passionate about sun-protective apparel The gap Erica saw in the sun-protective apparel market How the business idea first formed How (and why) Erica has learned to take feedback with a grain of salt How customer feedback has shaped Low Ultraviolet Why Erica is glad she didn’t launch with her initial designs How Erica and her Director of Analytics, Snigdah, use their unique perspectives to make decisions that meet their goals Why community is important to Low Ultraviolet How Erica’s role in the business has changed over the years and how that has affected the business growth People and resources mentioned in this episode: Low Ultraviolet website Low Ultraviolet Instagram Ultraviolet Tide podcast Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.