Outside-In Thinking

Episode 2 of the Practical Eloquence podcast podcast, hosted by Jack Malcolm, titled "Outside-In Thinking" was published on February 20, 2018 and runs 15 minutes.

February 20, 2018 ·15m · Practical Eloquence podcast

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Episode Description

In this episode I share the story of how I learned by accident about the most important principle of all persuasive communication: it's not about you, it's about the other person.

Continuing our cooking analogy from Episode 1, the chef prepares what the diner wants, not what he or she likes to make.

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