EPISODE · Feb 20, 2018 · 15 MIN

Outside-In Thinking

from Practical Eloquence podcast · host Jack Malcolm

In this episode I share the story of how I learned by accident about the most important principle of all persuasive communication: it's not about you, it's about the other person. Continuing our cooking analogy from Episode 1, the chef prepares what the diner wants, not what he or she likes to make.

Episode metadata supplied by the publisher feed · Published Feb 20, 2018

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Outside-In Thinking

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