EPISODE · Feb 20, 2018 · 15 MIN

Outside-In Thinking

from Practical Eloquence podcast · host Jack Malcolm

In this episode I share the story of how I learned by accident about the most important principle of all persuasive communication: it's not about you, it's about the other person. Continuing our cooking analogy from Episode 1, the chef prepares what the diner wants, not what he or she likes to make.

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Outside-In Thinking

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