Outside Inc's Heather Dietrick on building a fully integrated outdoor media ecosystem

This week's guest on The Publisher Podcast is Heather Dietrick, Chief Media Officer at Outside Inc.  Heather talked about the evolution of the company from 'just' a magazine to what she calls a fully integrated outdoor ecosystem, encompassing 15 media brands, events, consumer apps and travel services. What ties everything together is a mission to inspire and enable people to get outside. She also discusses Outside Inc's revenue mix, with recurring revenue tiered around paid content and app subscriptions, which now makes up 60% of the business. Read the key takeaways from this interview, find our weekly newsletter and more on voices.media