Outsider CEO Deirdre Lester on building a lifestyle brand episode artwork

EPISODE · Jun 14, 2022 · 43 MIN

Outsider CEO Deirdre Lester on building a lifestyle brand

from The Rebooting Show · host Brian Morrissey

Outsider is a media and commerce brand focused on a particular view of “the American lifestyle” that, to me, takes its cues from the South, emphasizing college football, hunting, fishing, wraparound sunglasses and the like. Recently, Deirdre Lester mov...

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Outsider CEO Deirdre Lester on building a lifestyle brand

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This episode was published on June 14, 2022.

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Outsider is a media and commerce brand focused on a particular view of “the American lifestyle” that, to me, takes its cues from the South, emphasizing college football, hunting, fishing, wraparound sunglasses and the like. Recently, Deirdre Lester...

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