Outsourcing: Hiring Subcontractors - RD306

One of the perks of running your own design business is the freedom it provides. You have nobody to answer to but yourself. Ok, sure, there are the clients. You do have to answer to them, to a degree. But it's your business, so you can dictate how you respond to them. If you don't want to work Friday afternoons, you can take them off. Nobody is stopping you if you want to try a new design technique or different software. And you get to decide how much you charge for your services and can change your rate any time you like. The freedom of working for yourself is one of, if not the main reason people choose the life of, and I'm going to say it, even though I disagree with the term, the life of a freelancer. It felt dirty just writing that. Want to know why? Listen to episode 17 of the podcast titled "Being a Freelance Graphic Designer Could Hurt Your Business." It will make you rethink calling yourself a freelancer. But where was I? Ah, yes, the freedom of running your own design business. For many of us, it's the ultimate dream. I will never work for an employer again. And I know many who feel the same. But, just because you're working for yourself, running your own business, doesn't mean you've made it. I hate to burst your bubble, but the purpose of every business is to grow. A business that doesn't grow will eventually fail. Many business studies have proven this. And your business will never grow to its full potential because of one thing holding it back. And that one thing is you. Yes, without you, there wouldn't be a business. However, you are also one of your business's most significant liabilities. How can that be? It's because of your limitations. Your limitations may include skills you lack. It may be a lack of time, the time to do things or learn things. Your knowledge may be limiting you. You can't expect to know everything. Or it could be any number of things. Don't feel bad. I'm not singling you out. Everyone has limitations. What will help your business grow is knowing your limitations and finding a way to overcome them. And one of the best ways for business owners to overcome their limitations is by working with people who offset those limitations. In other words. Your business will grow when you learn to outsource and hire subcontractors to do what you can't or shouldn't do. I know this may seem like a foreign concept. The whole point of going at it alone is just that, to be alone. But being alone will only get you so far. You need a team if you want to grow beyond your limited capabilities. I speak from experience. I ran my design business for several years, all by myself. In my mind, it was my business. Therefore I had to do everything myself. My clients were hiring me, after all. I didn't take on the project if a client asked for something I couldn't do. I was limiting my growth. I once turned down a $50,000 website project because I wasn't confident in my skills with PHP and MySQL. I kick myself to this day for that one. But I couldn't do it, so I said no. And I kept at it, Trudging away, taking on only the projects I could do and passing on the ones I couldn't. At the time, I was making decent money and thought I was doing well. But my business wasn't growing. Year after year, my income was pretty much the same. It wasn't going up as needed for growth. I had reached what I like to call now, my solo limit. I could only take my business so far on my own. I didn't know it then, but I was holding my business back. It wasn't until I started reading more business books and listening to business-related podcasts that I realized that most successful entrepreneurs don't work alone. They have a team that works with them to accomplish their business goals and help them grow. If I wanted my business to grow, I would have to build a team. Now I didn't jump in with both feet and hire a bunch of people. I took it slow. The first job I outsourced was when I ran into an issue with a client's e-commerce website. I wasn't sure how to handle the problem. Given enough time, I could probably fix it, but I had no idea where to start or how long it would take. Instead of spending hours researching and troubleshooting it myself. I hired a sub-contractor online who was an expert in that e-commerce platform and paid them to fix it for me. It cost me $100 for what I'm sure would have taken me an entire day's work to accomplish, if not more. Plus, I could charge my client a premium fee for the fix and profit from it. That's the case with most contractors. Sure, you have to pay them, but you mark up that expense and make a profit when you charge your client. So there's no downside to paying a contractor. That was my first experience in hiring a sub-contractor. And it was such a good experience that I started looking for other ways outsourcing to subcontractors could help me. Fast forward several years, and now I have an expanded team of contractors I can turn to for all sorts of situations. And through them, I've almost tripled my income compared to my pre-outsourcing days. I removed myself as a liability to my business by hiring people to help me. Building your outsourcing team. To clarify, I'm not referring to employees when I say hire. I've never had an employee, so I can't help you with that. I'm talking about hiring subcontractors. These are people you outsource work to on an as-needed basis. When a situation arises where you require help, you hire someone for the task. You'll work with some contractors regularly, and some you'll only work with once or twice. You should constantly look for people to add to your team. When you meet or hear of someone with a particular skill, file away that information for when you need it. This team you're forming is just for you. You don't even have to tell the people on your team that they're part of it. They'll find out when you hire them. All you're doing is building a personal database of people whose skills may be helpful someday. That's your outsourcing team. What subcontractors can you hire? So what kind of subcontractors can you hire for your business? The possibilities are endless, but here's a short list of the more common people designers outsource to. Photographers Hiring a photographer, instead of relying on the client to provide photos, allows you to control and get the exact images you need for your design. To learn more about dealing with photographers, listen to episode 3 of the podcast, where I talk with Brett Gillmore, an award-winning commercial photographer in Calgary, Alberta, here in Canada. Illustrators For those of us lacking in this particular talent, hiring someone is the only way to include custom illustration work in your designs. Even if you're an accomplished illustrator, you may need someone with an illustration style or technique outside your comfort zone. I have several illustrators on my outsourcing team for this very reason. One specializes in caricatures, another in technical drawings, another is good at watercolours, and another is good with markers. I have people with different illustration styles, such as Japanese manga, vintage looks, and modern cubism. I even have one who makes people look like the Simpsons characters. The idea is to know as many illustrators as possible should I need their skills. Copywriters Unless you have a degree in journalism or another writing discipline, you should consider working with copywriters whenever possible. Copywriters do with words what we designers do with pixels. They turn simple sentences into compelling messages. When designers and copywriters work together, it creates magic. And that magic allows you to charge much more for your services. Including a copywriter on a website design project can increase its value from $5,000 to $10,000. Clients who understand the importance of a good copywriter are more than willing to pay a premium price for them. Web Developers/Coders Websites are versatile, and the ecosystem is ever-expanding, so it's understandable that one web designer can't do everything. Outsourcing parts or even entire projects to web developers allows you to offer much more to your clients. In most cases, you hire a developer to do things you don't know how to do. But there are also times when you may want to hire a developer to help speed things up if you believe they can complete a task more efficiently than you can. In most cases, it's more beneficial to pay a sub-contractor for three hours of work than it is for you to spend six hours doing the same task. And while the sub-contractor tackles whatever task you give him, your time is freed up to work on other things. So even though you're paying for the subcontractor's services, you're making more money than if I didn't hire them since you can charge the client for their time while you're making money doing something else during that same time. It's almost like double charging. Outsourcing possibilities are endless. I can go on and on with people you can hire. Some people specialize in SEO, Social Media, Online Advertising, Sales Funnels, Building Email