Outstanding brands become part of their customers story - Interview with Bernadette Jiwa

Today’s interview is with Bernadette Jiwa, two time author of #1 Amazon Bestsellers, who agreed to talk to me about her new book (already a #1 Amazon Bestseller): The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. This interview follows on from my recent interview: Employee engagement and what it takes to be the best – Interview with Ryan Cheyne of Pets at Home – and is number sixty-seven in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.