OutWork'em Podcast Episode 16: Turf Cleaning Mastery with Steve DiFabio of Dirty Turf

Send us Fan MailIn this episode, Ryan Kearney interviews Steve DiFabio, owner of Dirty Turf, who shares his journey from marketing expert to dominating the turf cleaning industry. Steve reveals his strategies for business growth, customer service excellence, and maintaining a competitive edge. From secret maintenance tips to expanding into new markets, this conversation is packed with insights for both homeowners with artificial turf and aspiring entrepreneurs.Episode Highlights:Steve's background in marketing and transition to turf cleaningHow a Fox 10 news feature generated 52 calls in two hoursExpansion from Phoenix to Las Vegas and potential growth opportunitiesThe importance of pre-spraying and proper extraction techniquesSteve's 50-day warranty that outshines competitors' offeringsEssential maintenance tips for homeowners with artificial turfThe dangers of improperly cleaning pet waste from turfSteve's philosophy on customer service and business growthConnect with Steve DeFabio:Phone/Text: 602-638-8777Website: dirtyturf.comInstagram: @dirtyturfServices Available In:Arizona: Scottsdale, Tempe, Phoenix, Surprise, El Mirage, Stanton Valley, Goodyear, Avondale, Tolleson, Mesa, Paradise ValleyNevada: Las Vegas, Summerlin, HendersonTurf Maintenance Tip:Use a UV light at night to identify pet urine spots, then target those specific areas with a safe disinfectant rather than hosing down the entire area, which only spreads the issue.Business Advice from Steve:"If you guys are wanting to start your own business, it doesn't matter what it is. Just love it and be obsessed with it and work your ass off and you guys will make a lot of money."