Over 1000 Consecutive Cold Plunges. How did he do it?

In this episode we sit down with Toronto's Ice King Ron Batuigas. He's famously known in Toronto as "I'm with Ron" as he was a highly successful Night Club Promoter. But after Covid, something happened. Ron went from partying and going to bed as the sun was rising, to now he's embraced a healthy lifestyle, waking up with the sunrise embracing cold water therapy. Ron discusses the power of personal branding, living an authentic life as well as sobriety. This episode was a joy to be part of, I hope you learn from Ron, I know I have!