Over 50% of a customer’s experience is driven by how they feel - Interview with Colin Shaw

from Punk CX: Customer Experience Insights with Adrian Swinscoe · host Adrian Swinscoe

Today’s interview is with Colin Shaw, Founder and CEO of Beyond Philosophy™, a global customer experience consultancy. Colin joins me today to talk about his new book (The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level - co-authored with Ryan Hamilton, a Professor of Marketing at Emory University in Atlanta, Georgia and a Beyond Philosophy colleague) and what insights companies can draw from neuroscience and behavioural economics to make their organisations and customer experience better.

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This episode was published on December 5, 2019.

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