Overcoming Dysfunction in a Consensus-driven Buying Environment -- with Lavendar's Jen Allen

from Closing Time: quick insights from sales & marketing experts · host Jen Allen

Sales professionals – are you struggling to build consensus? Today's B2B sales cycles are complex and include more decision-makers than ever before. According to recent data, 11.2 stakeholders take part in every deal. Unless you can convince the entire group of stakeholders to buy from you, there's no way the deal will close. But how can you receive a resounding "yes!" from all parties involved? In this episode of Closing Time, Jen Allen, CEO of Social Social and head of community growth at Lavender.ai, shares powerful tips for facilitating meetings, overcoming dysfunction, and building consensus with the buying group. Watch the episode on YouTube. Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM. Connect With: • Jen Allen: LinkedIn // Social Social // Lavendar.ai • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

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This episode was published on August 31, 2023.

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