Overcoming Fear and Embracing Opportunity: A Conversation with Cindy Ertman

In this episode of the Ladies in Lending podcast, join Krista Russo as she welcomes special guest Cindy Ertman, founder of The Defining Difference.  Cindy shares her incredible journey from being a new loan officer in Los Angeles to becoming a top producer and eventually transitioning into coaching and training others.  She discusses the importance of perseverance, the power of mindset, and how to overcome fear in the competitive mortgage landscape.  She also emphasizes that success is not just about making money; it's about making a meaningful impact on the lives of others.  Additionally, she offers valuable insights on how women can thrive in the mortgage industry, the significance of having non-negotiables, and the necessity of investing in oneself through coaching.  Whether you're new to the industry or looking to elevate your business, this episode is packed with actionable advice and inspiration. Don't miss out on Cindy's wisdom and passion for helping others succeed!