Overcoming Hurdles in Nascent Brain Nutrition Category | Will Nitze (IQBAR) Interview

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! My guest on this episode has quickly become one of my favorite new connections on LinkedIn. But when Will Nitze isn’t pumping out consistent thought provoking content that spans all over the CPG entrepreneurship spectrum, he is running the popular brain nutrition brand IQBAR. Coming from zero previous CPG experience, Will shares some of the “looks easy but it isn’t” industry lessons that any aspiring entrepreneur should take to heart. We also talk about how being a successful early mover in a new sub-category can bring copycats and how that’s actually a net positive. Additionally, we cover some of our thoughts around what the future of the brain nutrition category could look like. These are just some of the interesting topics we covered in this episode... Will Nitze LinkedIn FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall